What is it?
These are not just videos you post on social media. A common mistake is taking a video you produced for something else and simply putting it on social. Social Video Ads are videos tailored to each social platform and supported with paid placements in order to deliver very specific results.
Who is it for?
Brands or nonprofits who have a particular target audience they need to reach as well as clearly defined goals. Social Video Ads are also a good fit if you need to measure ROI and track effectiveness.
Top 3 uses for social video ads
1. HYPER FOCUSED (RE)TARGETING
Even if your target customer is a needle in a stack of needles, Social Video Ads can reach them with pinpoint accuracy. This, combined with retargeting, is a powerful combo.
2. TESTING AND INSIGHTS
Why waste dollars on outdated market research when you can get real-life reactions in less time for less money? When you stop thinking about them as ads and start thinking about them as a valuable source of insights, you can’t afford to not be running Social Media Ads.
3. CLICKS AND CONVERSIONS
Social Media Ads are are a great way to get very surgical about the actions you want prospects to take. In 6–15 seconds you can get shoppers, supporters, or sales leads clicking through to conversion.
What we bring
Over the years we’ve produced all kinds of videos for all kinds of clients. Whether you need live action, 2D, 3D, or cel animation, we’ve done it before and can do it for you. Our production process has been dialed in to ensure you get a killer video on time and on budget.
CASE STUDY: CLIENT
PROBLEM: LEAD GENERATION
Fifth Third Private Bank serves clients with $1 million or more in assets. Foot traffic in financial centers is down, so generating leads is harder than ever. They rely heavily on phone calls and email campaigns, but they needed something else to boost results.
SOLUTION: ANIMATED EXPLAINER VIDEO
Embedded in their email campaign, an Explainer Video clarified the importance of reviewing and recalibrating financial plans. The call to action: schedule an annual review with their Fifth Third financial advisor.
RESULT: OVER 750 $1M LEADS
The most successful campaign in the Private Bank’s history. More than 750 qualified leads poured into financial advisors for annual review appointments.
Our standard timeline is 6–8 weeks for a single video, but we can scale to accommodate rush timelines and multi-video per month engagements. Please note that the timeline also depends on your team’s availability. Let us know when you need your videos, and we’ll figure out the best process for you.
The cost takes into account many factors including production value, rounds of revision, total amount of video needed, and your timeline.
Runtime sweet spot is usually 5 to 30 seconds. It should be determined by considering level of complexity, your content, and audience. We’ll help guide you to the right decisions.
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