What is it?
It’s the next best thing to being able to sit down with each person in your organization, one-on-one, and explain that mission-critical initiative, policy change, or company vision. Via video, you can present a carefully crafted visual message that gets everyone on the same page in a matter of minutes.
Who is it for?
Larger organizations, often with employees spread out over multiple departments or locations. The bigger you are, the harder it is to keep everyone informed and aligned on important decisions. If keeping everyone up to speed and bought-in matters to you, an Internal Video can be a powerful tool in your arsenal.
WHAT PROBLEM DOES IT SOLVE?
CONFUSION
Important organizational stuff can be pretty complicated. When you blend a strong script with sharp visuals and evocative sound, you create a level of clarity that written or live communication rarely can—and in less time!
THE TELEPHONE GAME
If three people explain one thing in three different ways, one person might hear three different things. A video allows you to deliver a single, cohesive message once and for all.
ATTENTION SPANS
Employees are busy. No, they don’t want to read email. No, your memo doesn’t move them to tears. But a delightful video that lasts a minute or two? Yes, please.
WE COULD SHOW YOU EXAMPLES
What we bring
EMPATHY
We know your message is important. But we have to put the audience first. What matters to them? How does this impact their lives? We’ve found that empathetic communication goes a long way when it comes to internal content.
CREATIVITY
We embrace your story with fresh eyes and an excitement to really dig in. Drawing on years of experience with all types of video projects for all kinds of organizations, we balance finding the unexpected angle with being careful not to do something so “creative” that it’s ineffective.
You want your message to stand out, don’t you? Internal videos are often an opportunity to do something that wouldn’t fly externally but that really resonates and captures the best parts of your company’s culture.
CASE STUDY: MHI Vestas
Keeping the attention of many people across a large organization and cultivating buy-in is tough. The key here was to make it personal and tell a story employees could recognize themselves in.
We created George the Production Supervisor, who helped us illustrate the downside to sidestepping the new procurement process with real scenarios provided by MHI Vestas. We then took viewers through a simplified experience of the new system, highlighting the benefit and ease it brings to George’s job, as well as to everyone else involved.
This was a big job to do in under 300 words. By keeping it simple, we helped MHI Vestas increase the likelihood that employees would watch, understand and buy-in for a new process that helps reduce the time and headache spent on the procurement process.
Results/Benefits
Runtime sweet spot is usually 30 seconds to 3 minutes. It should be determined by considering level of complexity, your content, and audience. We’ll help guide you to the right decisions.
Production Timeline
Our standard timeline is 6–8 weeks for a single video, but we can scale to accommodate rush timelines and multi-video per month engagements.
Cost
The cost takes into account many factors including production value, rounds of revision, total amount of video needed, and your timeline.
