Social Video Ads

Know your audience and reach them where they are.

What is it?

These are not just videos you post on social media. A common mistake is taking a video you produced for something else and simply putting it on social. Social Video Ads are videos tailored to each social platform and supported with paid placements in order to deliver very specific results.

 

Who is it for?

Brands or nonprofits who have a particular target audience they need to reach as well as clearly defined goals. Social Video Ads are also a good fit if you need to measure ROI and track effectiveness.

Top 3 uses for social video ads

 

1. HYPER FOCUSED (RE)TARGETING

Even if your target customer is a needle in a stack of needles, Social Video Ads can reach them with pinpoint accuracy. This, combined with retargeting, is a powerful combo.

2. TESTING AND INSIGHTS

Why waste dollars on outdated market research when you can get real-life reactions in less time for less money? When you stop thinking about them as ads and start thinking about them as a valuable source of insights, you can’t afford to not be running Social Media Ads.

3. CLICKS AND CONVERSIONS

Social Media Ads are are a great way to get very surgical about the actions you want prospects to take. In 6–15 seconds you can get shoppers, supporters, or sales leads clicking through to conversion.

Selected Work

Grab your popcorn and watch some of our best work

Dexter Edward

HideMyAss VPN

Virtual Career Fairs

ALK

ECM

Grafx

What we bring

PLATFORM EXPERTISE

Storybite isn’t “just a production company.” Yes, we make videos. But on Social Video Ads, you have to think platform first. So, we work hard to keep up with the ever-changing world of social platforms, algorithms, and technologies. Why? Because it’s key to creating content that actually works.

PRODUCTION EXPERIENCE

Over the years we’ve produced all kinds of videos for all kinds of clients. Whether you need live action, 2D, 3D, or cel animation, we’ve done it before and can do it for you. Our production process has been dialed in to ensure you get a killer video on time and on budget.

CASE STUDY: CLIENT

PROBLEM: LEAD GENERATION

Fifth Third Private Bank serves clients with $1 million or more in assets. Foot traffic in financial centers is down, so generating leads is harder than ever. They rely heavily on phone calls and email campaigns, but they needed something else to boost results.

SOLUTION: ANIMATED EXPLAINER VIDEO

Embedded in their email campaign, an Explainer Video clarified the importance of reviewing and recalibrating financial plans. The call to action: schedule an annual review with their Fifth Third financial advisor.

RESULT: OVER 750 $1M LEADS

The most successful campaign in the Private Bank’s history. More than 750 qualified leads poured into financial advisors for annual review appointments.

 

Production Timeline

Our standard timeline is 6–8 weeks for a single video, but we can scale to accommodate rush timelines and multi-video per month engagements. Please note that the timeline also depends on your team’s availability. Let us know when you need your videos, and we’ll figure out the best process for you.

Cost

The cost takes into account many factors including production value, rounds of revision, total amount of video needed, and your timeline.

Results/Benefits

Runtime sweet spot is usually 5 to 30 seconds. It should be determined by considering level of complexity, your content, and audience. We’ll help guide you to the right decisions.

Other Solutions You May Like

Really, I think you’re gonna like them

Video Series

Producing multiple videos within the same theme that are rolled out over time

Animated Commercial

Branded advertisements designed to generate brand awareness

Social Video Ads

Videos made for each social platform with paid ads to deliver results

Let's Talk

You’ll walk away knowing exactly what kind of video you need, whether we’re the right team for you, and an approximate timeline and budget.

Contact us